Entertainment Marketing Electronic Press Kits, examples of a press kits bands

Entertainment Marketing



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No one gets anywhere in today's challenging and competitive global music market without the perfect marketing package leading the way. Yes, the Internet blew the doors open to allow more artists to be exposed to the global market more quickly. But in doing so, it significantly expanded the competition that each artist faces.

IAP brings a strong foundation of decades of corporate marketing combined with decades of music performance, management and promotion. All of those things combined give us the knowledge and the passion to develop the perfect tailored marketing package for each individual artist or group.

That package includes all aspects of print including unique press kits, posters, post cards, business cards, fliers, table tents, tear sheets and more. Then add the ever important anchor of a properly developed dynamic website that accurately reflects the vibe of the artist or group and gives them and / or their management the ability to manage the website content remotely 24/7 using a web browser from anywhere in the world. That’s the only way to make sure that your information is up-to-the-minute accurate and fresh.

Add to that the perfect electronic press kit – our myPPK Power Press Kit – with advanced web technology that again provides the artist or group and / or their management the ability to manage the content remotely 24/7 using a web browser. They can send the kit unlimited times via email, track who views it and when, and follow up to have the best chances at nailing the gig or the press or the radio exposure.

Top that off with a concentrated effort to push the artist to the world through a series of focused regional and global press releases that expose the artist to the world within hours. Then round it out with a relentless pursuit of radio station music directors, major magazine reports, regional news papers and entertainment guides, television stations, webzines and more.

That’s the nutshell overview of the comprehensive and focused marketing attack that every artist needs to have even a chance at moving forward. That’s the attack that IAP has developed and fine tuned since our inception, an attack that has assisted artists in signing major record deals, touring nationally, garnering International air play and getting music placed on major-movie soundtracks.
Lzzy Hale - Halestorm press kit

Priscilla press kit

Jon DeLise press kit